https://dawndawndawn.com dawndawndawn Sun, 29 Mar 2026 13:01:00 +0000 https://dawndawndawn.com en https://dawndawndawn.com/Work Thu, 07 Jun 2018 14:09:48 +0000 dawndawndawn https://dawndawndawn.com/Work https://dawndawndawn.com/Info Wed, 06 Jun 2018 17:22:40 +0000 dawndawndawn https://dawndawndawn.com/Info Hi, I’m a freelance creative/art director based between Brooklyn and Paris (France, not Texas). With a decade of experience working in-agency and in-house, I’m looking to join projects with purpose, especially those involving large dogs or Paul Mescal. When I’m not working, I teach a photography-based ghost-hunting class at Harvard.&nbsp;Places I’d haunt if I were a ghost: 1. U.S. Supreme Court&nbsp; &nbsp; 2. Film Forum &nbsp; 3. The cast of the Real Housewives of Beverly Hills hellodawnkim@gmail.com@dawn.kim EducationMFA from Yale in photography, 2020 BFA from ArtCenter in advertising, 2011 Work Experience Freelance Associate Creative Director - PresentLatest agencies: Mojo Supermarket, VML, AKQA NYC, The MayorLatest clients: Samsung, Gemini’s Nano Banana, Pinterest, Hyundai Red AntlerAssociate Creative Director—Aug 2021-22 Spearheaded creative for startup brands with products like MLB NFTs, self-installing artwork, a dating app that wants to be deletedDoubled as a hand model. Calculations concluded that there was, at one point, a 0.3% chance the hand(s) in subway ads were mine iCrossing - HearstFreelance Senior Art Director—Mar 2017-20 Art directed and concepted 360 campaigns to revitalize household brands like Orajel and OxiCleanCasted a TV commercial in Orlando FL, nestled between a space-themed strip club and Church’s Chicken-turned-Seventh-day Adventist Church Annex88Freelance Senior Art Director—June 2018-19 Art directed and concepted 360 social-forward campaigns for Keurig with James CordenWas given many lessons about fashion from the SoHo-forward interns Naked CommunicationsFreelance Senior Art Director—Nov 2015-18 Lead creative to relaunch legacy brands like Carrís Crackers and launching new tech in pharma, like app-connected medicationRe-established sense of humility by sitting in on qualitative testing WebThriftStoreHead Creative—Mar 2013-15 Spearheaded UX and visual language with teams of designers and coders across social, web, and mobile platformsGot one degree away from Oprah when we were featured on her magazine as one of her favorite things(!!!) J. Walter ThompsonArt Director—Mar 2011-13 Art directed and concepted 360 campaigns for Macyís, Smirnoff, Nestle, The America Tourism Board, and UC Santa CruzAsk me about my after hours tour of Herald Square’s Macy’s and their “night guards” WongDoody LACreative Intern—May-Sept 2010 Art directed and pitched creative for ESPN and Cedars-SinaiCurated Seth Meyers’ table of Chinese takeout leftovers on set at my first TV shoot Expertise Adobe Suite, Figma, Google suite, AI generation (reluctantly), visual thinking, social media strategies, strategic concepting, client-facing relationships, mentorship, reality television Additional ExpertiseIce cream Other work includes a magazine and an artists’ book acquired by the MoMA library and NY public library and a visual recreation of the origin of the world told through the Google search images. https://dawndawndawn.com/Nano-Banana-x-Samsung Sun, 29 Mar 2026 13:01:00 +0000 dawndawndawn https://dawndawndawn.com/Nano-Banana-x-Samsung Nano Banana x Samsung︎ SOCIAL ∗ AI TECH ∗ OLV Client: Samsung and Google’s AI image generator, Nano Banana Agency: ChromistaRole: CD Art Director CD CW: Frances Webb GCD: Eron Broughton Director: Chelsea Odufu We were tasked to showcase the possibilities of Nano Banana when paired with Samsung’s Galaxy Z Fold7’s powerful camera.&nbsp; We partnered with Flau’jae Johnson—one of the most-watched NCAA stars, a multi-title winner, and a standout rapper. Anticipating her first tunnel walk after college basketball, we used Nano Banana to imagine her couture fits and brought them to life. <img width="1536" height="1536" width_o="1536" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c1ef4c239af3f713c26c41b3adc6fd09076fc3620fd8e6503b3e35c9ed6c4691/x1.jpg" data-mid="246662447" border="0" src="https://freight.cargo.site/w/1000/i/c1ef4c239af3f713c26c41b3adc6fd09076fc3620fd8e6503b3e35c9ed6c4691/x1.jpg" /><img width="1500" height="2249" width_o="1500" height_o="2249" data-src="https://freight.cargo.site/t/original/i/8c29805a4c2bace79db29652a5f40a99ed9fde373e84082f88eac739e3671ac3/20260112_Samsung_Flau_jae_S2_0197.jpg" data-mid="246661875" border="0" src="https://freight.cargo.site/w/1000/i/8c29805a4c2bace79db29652a5f40a99ed9fde373e84082f88eac739e3671ac3/20260112_Samsung_Flau_jae_S2_0197.jpg" /> <img width="1976" height="1976" width_o="1976" height_o="1976" 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data-src="https://freight.cargo.site/t/original/i/8dec9dc4a4c3368c6fa9ab28cf0ecac0308681459b4008d7168eddc5fe4d8226/d95ef58f-3ed2-4c6f-b3d3-6d2e119016bd.jpeg" data-mid="246662438" border="0" src="https://freight.cargo.site/w/1000/i/8dec9dc4a4c3368c6fa9ab28cf0ecac0308681459b4008d7168eddc5fe4d8226/d95ef58f-3ed2-4c6f-b3d3-6d2e119016bd.jpeg" /> <img width="2800" height="2752" width_o="2800" height_o="2752" data-src="https://freight.cargo.site/t/original/i/8da9dc677ffda8ca1f62e80412686f955bd1ac82d17d5c35571cf43d7c1cee42/b07678e3-95ee-4802-a666-50f215adf77a.jpg" data-mid="246662314" border="0" src="https://freight.cargo.site/w/1000/i/8da9dc677ffda8ca1f62e80412686f955bd1ac82d17d5c35571cf43d7c1cee42/b07678e3-95ee-4802-a666-50f215adf77a.jpg" /><img width="992" height="992" width_o="992" height_o="992" data-src="https://freight.cargo.site/t/original/i/9df102a952cc28cfdab5e52956daa2b9f25c0ba14eb2daad7b90e8be4be1d28f/x5.jpg" data-mid="246662390" border="0" 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dawndawndawn https://dawndawndawn.com/Pinterest-Predicts Pinterest Predicts︎ B2B CAMPAIGN LAUNCH ∗ PRODUCT DESIGN ∗ CONTENT CREATORS Client: Pinterest Agency: Mojo SupermarketRole: ACD Art Director ACD CW: Alex DiBucci GCD: Gianmaria Schonlieb In a world oversaturated with trends, the word has started to lose its meaning. So when Pinterest asked us to launch Pinterest Predicts, their annual B2B trend report, we reimagined what a trend report could be. <img width="2500" height="1174" width_o="2500" height_o="1174" data-src="https://freight.cargo.site/t/original/i/8d8b7e85c52c8e4da783cf97bca89dce66996c8480ea9b194d67be6145660da4/TrendDropsLockup1.png" data-mid="239557388" border="0" src="https://freight.cargo.site/w/1000/i/8d8b7e85c52c8e4da783cf97bca89dce66996c8480ea9b194d67be6145660da4/TrendDropsLockup1.png" /> Introducing Trend Drops, a report you could wear, touch, and experience. Built with some of the world’s biggest brands, it turned predictions into reality and helped drop them straight into culture.&nbsp;&nbsp; 12 creators. 8 brands. 20 original drops released over the course of one week. First come, first to serve 2025 looks. <img width="841" height="1201" width_o="841" height_o="1201" data-src="https://freight.cargo.site/t/original/i/3e7b5cda2f9d1a82ad6ef08954eeeedd78acb8570f856a87a5820a390387e841/SeaWitchery_Manicure.png" data-mid="239557476" border="0" src="https://freight.cargo.site/w/841/i/3e7b5cda2f9d1a82ad6ef08954eeeedd78acb8570f856a87a5820a390387e841/SeaWitchery_Manicure.png" /><img width="841" height="1201" width_o="841" height_o="1201" data-src="https://freight.cargo.site/t/original/i/7485f733f79e1b095b3bcf55685aeec91b1d9d4d2300d03ff9cf34146a9e60bb/GoddessComplex_ToothCouture.png" data-mid="239557482" border="0" src="https://freight.cargo.site/w/841/i/7485f733f79e1b095b3bcf55685aeec91b1d9d4d2300d03ff9cf34146a9e60bb/GoddessComplex_ToothCouture.png" /><img width="841" height="1201" width_o="841" height_o="1201" data-src="https://freight.cargo.site/t/original/i/26eac8acebae0eee5a3d450ce82cb3c8f0bf6fc556f4053005812635f21971e5/DolledUp_UOMagnetSet.png" 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data-src="https://freight.cargo.site/t/original/i/59d42d387ef098d3764c9093bfee647297251f1e9131ff58aa1c2c09db080f50/Castlecore_MetaQuestHeadset.png" data-mid="239557495" border="0" src="https://freight.cargo.site/w/841/i/59d42d387ef098d3764c9093bfee647297251f1e9131ff58aa1c2c09db080f50/Castlecore_MetaQuestHeadset.png" /><img width="864" height="1211" width_o="864" height_o="1211" data-src="https://freight.cargo.site/t/original/i/09167deaf14797c989344e3b2f2f057fa1b9a0010c1483f1569b69e605c3cd74/PrimaryPlay_Piano.png" data-mid="239557479" border="0" src="https://freight.cargo.site/w/864/i/09167deaf14797c989344e3b2f2f057fa1b9a0010c1483f1569b69e605c3cd74/PrimaryPlay_Piano.png" /> <img width="841" height="1201" width_o="841" height_o="1201" data-src="https://freight.cargo.site/t/original/i/b8017ed39ad9de1510255794a4c2e9e3af612b423ee1c3fa962f8afe4608bf1b/ChaosCakes_Portrait.png" data-mid="239557494" border="0" src="https://freight.cargo.site/w/841/i/b8017ed39ad9de1510255794a4c2e9e3af612b423ee1c3fa962f8afe4608bf1b/ChaosCakes_Portrait.png" /><img width="864" height="1201" width_o="864" height_o="1201" data-src="https://freight.cargo.site/t/original/i/9d7f615a87ad21dc74c32cdd8e6c7ad2238ef0d6ed0efd0cb1a9386c188ac2ac/SeaWitchery_Vanity.png" data-mid="239557475" border="0" src="https://freight.cargo.site/w/864/i/9d7f615a87ad21dc74c32cdd8e6c7ad2238ef0d6ed0efd0cb1a9386c188ac2ac/SeaWitchery_Vanity.png" /><img width="841" height="1201" width_o="841" height_o="1201" data-src="https://freight.cargo.site/t/original/i/d2fb89e5d325de5dfc6b25cc51a0f03e612ab1435bfaa18fca63ff0b9c0a3b4a/Fisherman_TackleBox.png" data-mid="239557484" border="0" src="https://freight.cargo.site/w/841/i/d2fb89e5d325de5dfc6b25cc51a0f03e612ab1435bfaa18fca63ff0b9c0a3b4a/Fisherman_TackleBox.png" /> Twenty-four limited-edition drops crafted with the pioneers of each trend. We made it real and let the Internet try it on. <img width="1832" height="1560" width_o="1832" height_o="1560" data-src="https://freight.cargo.site/t/original/i/4ada5648cb1abe297d009f889b98e8fc5acd16e0c6fd56192596bef5c150275f/pufferfish_website.jpg" data-mid="239783568" border="0" src="https://freight.cargo.site/w/1000/i/4ada5648cb1abe297d009f889b98e8fc5acd16e0c6fd56192596bef5c150275f/pufferfish_website.jpg" />From a butter candelabra to sea witchery nail art, to a pufferfish bag inspired by the fisherman aesthetic—created by Beyoncé’s favorite bag maker.&nbsp; <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/98de50bc51d90e564ab6844c649b70c03c02816ef1809881f5992b831d1915ed/pin_fisher-ezgif.com-speed-1.gif" data-mid="239792630" border="0" src="https://freight.cargo.site/w/800/i/98de50bc51d90e564ab6844c649b70c03c02816ef1809881f5992b831d1915ed/pin_fisher-ezgif.com-speed-1.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/63a274a197d76274c561804ca68341b1126591ae98294538a33e7dc6b01fe7c1/pin_castle-ezgif.com-speed.gif" data-mid="239792644" border="0" src="https://freight.cargo.site/w/800/i/63a274a197d76274c561804ca68341b1126591ae98294538a33e7dc6b01fe7c1/pin_castle-ezgif.com-speed.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/a10c4217698dd50f88b0b57cd97a0806b8eaa108293a047215cd3d374eaf2589/pin_gold-ezgif.com-optimize.gif" data-mid="239792785" border="0" src="https://freight.cargo.site/w/800/i/a10c4217698dd50f88b0b57cd97a0806b8eaa108293a047215cd3d374eaf2589/pin_gold-ezgif.com-optimize.gif" /> <img width="1824" height="1530" width_o="1824" height_o="1530" data-src="https://freight.cargo.site/t/original/i/83e7dcffd8657fb47570c4f7aafd870fb3c6bfa79802d5b7762205b0be53ddd5/tooth_couture_website.jpg" data-mid="239784148" border="0" src="https://freight.cargo.site/w/1000/i/83e7dcffd8657fb47570c4f7aafd870fb3c6bfa79802d5b7762205b0be53ddd5/tooth_couture_website.jpg" /> Results 202M Impressions +680% YoY Social Performance $0 Media Buy <img width="2500" height="1248" width_o="2500" height_o="1248" data-src="https://freight.cargo.site/t/original/i/0b2724064b4913651212079e0a8bab381bb25776bedb98c91851d09c6e658333/PinterestPredicts_ButterCandelab.jpg" data-mid="239783594" border="0" src="https://freight.cargo.site/w/1000/i/0b2724064b4913651212079e0a8bab381bb25776bedb98c91851d09c6e658333/PinterestPredicts_ButterCandelab.jpg" /><img width="2500" height="1248" width_o="2500" height_o="1248" data-src="https://freight.cargo.site/t/original/i/02c9e7742f398184158af480661a405b9d20d592bf407b5602718d47f32b0de9/PinterestPredicts_Tacklebox.jpg" data-mid="239783592" border="0" src="https://freight.cargo.site/w/1000/i/02c9e7742f398184158af480661a405b9d20d592bf407b5602718d47f32b0de9/PinterestPredicts_Tacklebox.jpg" /><img width="2500" height="1248" width_o="2500" height_o="1248" data-src="https://freight.cargo.site/t/original/i/30ece12c4d2cf1c5d9a62f6ea48b22176cf1bf40a0841c1446c5081452a43d1c/PinterestPredicts_MetaQuestHeads.jpg" data-mid="239783593" border="0" src="https://freight.cargo.site/w/1000/i/30ece12c4d2cf1c5d9a62f6ea48b22176cf1bf40a0841c1446c5081452a43d1c/PinterestPredicts_MetaQuestHeads.jpg" /><img width="2500" height="1248" width_o="2500" height_o="1248" data-src="https://freight.cargo.site/t/original/i/f790f25235dc49d656cf258dbf0e6aae223ae315324053dbd4369c37b500087d/PinterestPredicts_MakeupVanity.jpg" data-mid="239783571" border="0" src="https://freight.cargo.site/w/1000/i/f790f25235dc49d656cf258dbf0e6aae223ae315324053dbd4369c37b500087d/PinterestPredicts_MakeupVanity.jpg" /><img width="2500" height="1248" width_o="2500" height_o="1248" data-src="https://freight.cargo.site/t/original/i/e4d854839c4147da553474ab8dcff223ac996e405bbd2054850d732c8ecf8e2a/PinterestPredicts_Manicure.jpg" data-mid="239783570" border="0" src="https://freight.cargo.site/w/1000/i/e4d854839c4147da553474ab8dcff223ac996e405bbd2054850d732c8ecf8e2a/PinterestPredicts_Manicure.jpg" /> <img width="2500" height="1248" width_o="2500" height_o="1248" data-src="https://freight.cargo.site/t/original/i/874bfda184d58313383b96691efa13b5e4f7a6531491947838c860999a58c302/PinterestPredicts_RecordPlayer.jpg" data-mid="239783573" border="0" src="https://freight.cargo.site/w/1000/i/874bfda184d58313383b96691efa13b5e4f7a6531491947838c860999a58c302/PinterestPredicts_RecordPlayer.jpg" /><img width="2500" height="1248" width_o="2500" height_o="1248" data-src="https://freight.cargo.site/t/original/i/3b5ba80f78fa07de219d4361a0d9c47ba4ecb69e652f0b897e0339312aca3b14/PinterestPredicts_Portrait.jpg" data-mid="239783572" border="0" src="https://freight.cargo.site/w/1000/i/3b5ba80f78fa07de219d4361a0d9c47ba4ecb69e652f0b897e0339312aca3b14/PinterestPredicts_Portrait.jpg" /> https://dawndawndawn.com/Hinge Fri, 16 Sep 2022 20:00:47 +0000 dawndawndawn https://dawndawndawn.com/Hinge Hinge︎ BRAND CAMPAIGN ∗ OLV ∗ CONTENT CREATORS Agency: Red Antler Role: ACD Art DirectorACD CW: Alex DiBucciECD: Lindsay Brillson Hinge is the dating app designed to be deleted. When two people make a connection, our furry mascot dies a brutal death. When we were asked to refresh the work for Gen Z, we tapped three iconic TikTok creators to be the voices of the campaign.&nbsp;We worked with our creators to react live and improvise reactions to each Hinge death, bringing a level of authenticity unmatched by a traditional script.&nbsp; Narrated by @samanthandrew1 Narrated by @itskeyonn Narrated by @victor.kunda <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/592f09ae8286adcdd313d0f212bef61f8f3f65300fd3360123257f44724276d4/hike.mov-high.gif" data-mid="153392001" border="0" src="https://freight.cargo.site/w/554/i/592f09ae8286adcdd313d0f212bef61f8f3f65300fd3360123257f44724276d4/hike.mov-high.gif" /><img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/dce103349a6d875361527db97bc8da67ab266e6ff0aec90abbd292ed4a479dcf/deli.mov-high.gif" data-mid="153391998" border="0" 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data-src="https://freight.cargo.site/t/original/i/365b5253d0166ee342baf1309cee4f437a58ea6b997f1ab0a5c1547ea55ffb7a/arcade.mov-high.gif" data-mid="153392007" border="0" src="https://freight.cargo.site/w/554/i/365b5253d0166ee342baf1309cee4f437a58ea6b997f1ab0a5c1547ea55ffb7a/arcade.mov-high.gif" /><img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/cf006851ef0319f5ff94b17e497b5c1220af869e4258d5009b59decea548d222/ezgif.com-gif-maker-18.gif" data-mid="153392372" border="0" src="https://freight.cargo.site/w/554/i/cf006851ef0319f5ff94b17e497b5c1220af869e4258d5009b59decea548d222/ezgif.com-gif-maker-18.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/dd1922885a9a0e60048b67b34ddae07fb6bfb21bb8e885f9023a61e7eb5cdf86/comet-high.gif" data-mid="153391997" border="0" 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data-src="https://freight.cargo.site/t/original/i/6d11a99d3da995f32b29190d5229cb5519a5915cb0568e145a696957e4a7ed2b/ooh-curio.jpg" data-mid="153169313" border="0" src="https://freight.cargo.site/w/1000/i/6d11a99d3da995f32b29190d5229cb5519a5915cb0568e145a696957e4a7ed2b/ooh-curio.jpg" /><img width="1999" height="1333" width_o="1999" height_o="1333" data-src="https://freight.cargo.site/t/original/i/915845d5ea4caeafd80e6ce231b6dc7f5d675b5ed91f846bed0cbfa537429d31/ooh---hike.jpg" data-mid="153170336" border="0" src="https://freight.cargo.site/w/1000/i/915845d5ea4caeafd80e6ce231b6dc7f5d675b5ed91f846bed0cbfa537429d31/ooh---hike.jpg" /> <img width="1072" height="674" width_o="1072" height_o="674" data-src="https://freight.cargo.site/t/original/i/34364588955f94e1dec0bbef77a6e8a5008c2670a0e6ed7fb04a2644011b05a7/3scenes--ooh.jpg" data-mid="153171247" border="0" src="https://freight.cargo.site/w/1000/i/34364588955f94e1dec0bbef77a6e8a5008c2670a0e6ed7fb04a2644011b05a7/3scenes--ooh.jpg" /> Photography for Social <img width="1228" height="2183" width_o="1228" height_o="2183" data-src="https://freight.cargo.site/t/original/i/290c71bc34d2f2c45629350e5e6999a108b2d3065f0762b3cf990393b23816cc/vertical---hike.jpg" data-mid="153170453" border="0" src="https://freight.cargo.site/w/1000/i/290c71bc34d2f2c45629350e5e6999a108b2d3065f0762b3cf990393b23816cc/vertical---hike.jpg" /><img width="1286" height="2286" width_o="1286" height_o="2286" data-src="https://freight.cargo.site/t/original/i/f064fe9b59a000be71e6e3dc3209d8a3142ef1583ab37337bbaf02f8b632d8d2/vertical---reptile-zoo.jpg" data-mid="153170472" border="0" src="https://freight.cargo.site/w/1000/i/f064fe9b59a000be71e6e3dc3209d8a3142ef1583ab37337bbaf02f8b632d8d2/vertical---reptile-zoo.jpg" /> <img width="1286" height="2286" width_o="1286" height_o="2286" data-src="https://freight.cargo.site/t/original/i/95d8589ad4bf77ed0935d3c7eafff013cff73d110c820e28211ee490d4823814/vertical---pottery.jpg" data-mid="153170454" border="0" 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/><img width="1536" height="2049" width_o="1536" height_o="2049" data-src="https://freight.cargo.site/t/original/i/646a9b4dffd7f5dc5148ef5336cc9db7a51ccd97b3f49be3dd912ad3da00fd71/IMG_1151.jpeg" data-mid="153168660" border="0" src="https://freight.cargo.site/w/1000/i/646a9b4dffd7f5dc5148ef5336cc9db7a51ccd97b3f49be3dd912ad3da00fd71/IMG_1151.jpeg" /><img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/c490d57bababf8ad030f0fb1edcc49570785c20b87d2c3a42176bde33adeea0f/BTS---drying-meat.gif" data-mid="153155632" border="0" src="https://freight.cargo.site/w/540/i/c490d57bababf8ad030f0fb1edcc49570785c20b87d2c3a42176bde33adeea0f/BTS---drying-meat.gif" /><img width="1536" height="2049" width_o="1536" height_o="2049" data-src="https://freight.cargo.site/t/original/i/356d3d6cc9b37bfc55808db645651cb8fc11b70c883464a5c465a6d215a6290a/IMG_1148.jpeg" data-mid="153168661" border="0" src="https://freight.cargo.site/w/1000/i/356d3d6cc9b37bfc55808db645651cb8fc11b70c883464a5c465a6d215a6290a/IMG_1148.jpeg" /><img width="1536" height="2049" width_o="1536" height_o="2049" data-src="https://freight.cargo.site/t/original/i/364f871abe272c37965ea85c46c1adb4a249a4a8289e99c3674fd47f4b93380a/IMG_1290.jpeg" data-mid="153168657" border="0" src="https://freight.cargo.site/w/1000/i/364f871abe272c37965ea85c46c1adb4a249a4a8289e99c3674fd47f4b93380a/IMG_1290.jpeg" /> https://dawndawndawn.com/lululemon Tue, 04 Nov 2025 21:13:03 +0000 dawndawndawn https://dawndawndawn.com/lululemon lululemon ︎ B2B CAMPAIGN LAUNCH ∗ IN-STORE ∗ CONTENT CREATORS Client: lululmon Agency: AKQA NYRole: ACD Art Director ACD CW: Alex DiBucci GCD: Nina Mourin From barre to brunch, lululemon leggings give you the comfort and confidence to fully get into the experience, whatever it is. We partnered with four Gen Z content creators with wildly different ways of moving through the world to showcase the fit and flexibility of lululemon. The global campaign modernized the 30-year-old brand and proves that its leggings stretch far beyond just yoga.To show off the most iconic bottoms the brand has to offer, we worked with four creators to be our ambassadors to rep the shorts in their own way to bring their true selves to the sea of sameness that is the athleisure world. <img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/95b55fe489f210c63d11a907d802cfd337ee4d8be3a4b931594e9740aac2434e/IG-Stories---Frame-3---16x91.jpg" data-mid="240256400" border="0" src="https://freight.cargo.site/w/1000/i/95b55fe489f210c63d11a907d802cfd337ee4d8be3a4b931594e9740aac2434e/IG-Stories---Frame-3---16x91.jpg" /> <img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/aa6f345ee34abe73b689052c37cdb95a7de0b8d5ad15ecfc677fd778578b07e4/IG-Stories---Frame-4---16x991.jpg" data-mid="240256398" border="0" src="https://freight.cargo.site/w/1000/i/aa6f345ee34abe73b689052c37cdb95a7de0b8d5ad15ecfc677fd778578b07e4/IG-Stories---Frame-4---16x991.jpg" /> <img width="596" height="1060" width_o="596" height_o="1060" data-src="https://freight.cargo.site/t/original/i/b01ed35d6935909d7068e6b8cf389f5e07e691b95348f5e3b429866ee90f1afc/e50dab_846abcedc76d4b6b9438ce158.jpg" data-mid="240259500" border="0" src="https://freight.cargo.site/w/596/i/b01ed35d6935909d7068e6b8cf389f5e07e691b95348f5e3b429866ee90f1afc/e50dab_846abcedc76d4b6b9438ce158.jpg" /> <img width="598" height="1060" width_o="598" height_o="1060" data-src="https://freight.cargo.site/t/original/i/00595890605b2062287b5993997203f572757bd315c6db81ccbdbf407616e170/e50dab_5fa5350334c1479eaec2be3a5.jpg" data-mid="240259496" border="0" src="https://freight.cargo.site/w/598/i/00595890605b2062287b5993997203f572757bd315c6db81ccbdbf407616e170/e50dab_5fa5350334c1479eaec2be3a5.jpg" /> <img width="1440" height="1200" width_o="1440" height_o="1200" data-src="https://freight.cargo.site/t/original/i/16fc58f1b7353bafa7d4e7f100458c7b4915083c4879e41e494a10ec8dd741af/alexandragavillet_1680795588_3075058730529476884_218490.jpg" data-mid="240259267" border="0" src="https://freight.cargo.site/w/1000/i/16fc58f1b7353bafa7d4e7f100458c7b4915083c4879e41e494a10ec8dd741af/alexandragavillet_1680795588_3075058730529476884_218490.jpg" /><img width="4409" height="3674" width_o="4409" height_o="3674" data-src="https://freight.cargo.site/t/original/i/4d76b21c475f03819891084e124d106547b33998b44099642ab7b45913bb4781/rec.jpg" data-mid="240260687" border="0" src="https://freight.cargo.site/w/1000/i/4d76b21c475f03819891084e124d106547b33998b44099642ab7b45913bb4781/rec.jpg" /> <img width="1440" height="1200" width_o="1440" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a2effcdb5a5838efc770ab4f43e8327f28719c333ade1e771cb41bf6edc59934/alexandragavillet_1680717956_3074407505980120519_218490.jpg" data-mid="240259269" border="0" 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src="https://freight.cargo.site/w/1000/i/78e6377180cca5586e5b917a859e2bae74fc6825a63a1e89003755128483cfa8/Screenshot-2023-07-19-at-2.12.35-PM.png" /> <img width="1501" height="1500" width_o="1501" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b6dc3602147f90db6565355f7e851f4af2ce4635c187786b70eb089c6d30003f/carousel_connect_4.jpg" data-mid="240256331" border="0" src="https://freight.cargo.site/w/1000/i/b6dc3602147f90db6565355f7e851f4af2ce4635c187786b70eb089c6d30003f/carousel_connect_4.jpg" /> <img width="1501" height="1500" width_o="1501" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b46d2b749d05085386ce5f3aea879dce633e77d7df6d1718bc0636b25a606a5b/carousel_connect_3.jpg" data-mid="240256334" border="0" src="https://freight.cargo.site/w/1000/i/b46d2b749d05085386ce5f3aea879dce633e77d7df6d1718bc0636b25a606a5b/carousel_connect_3.jpg" /> <img width="1501" height="1500" width_o="1501" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7feb00510c4c12c08a3bd5fa2b49418348bb17803633f3be2382fb4fb224220b/carousel_connect_1.jpg" data-mid="240256337" border="0" src="https://freight.cargo.site/w/1000/i/7feb00510c4c12c08a3bd5fa2b49418348bb17803633f3be2382fb4fb224220b/carousel_connect_1.jpg" /> <img width="1501" height="1500" width_o="1501" height_o="1500" data-src="https://freight.cargo.site/t/original/i/44cbba94c7a7632d5473e4bfeb4807bbdf49febbb7f994586f997770866f6ba2/carousel_connect_2.jpg" data-mid="240256342" border="0" src="https://freight.cargo.site/w/1000/i/44cbba94c7a7632d5473e4bfeb4807bbdf49febbb7f994586f997770866f6ba2/carousel_connect_2.jpg" /> https://dawndawndawn.com/Wallnut Sun, 19 Oct 2025 22:14:50 +0000 dawndawndawn https://dawndawndawn.com/Wallnut Wallnut︎ PRODUCT LAUNCH ON SOCIALS Agency: Red Antler Role: ACD Art DirectorAD: Samuel Trimble CW: Helen Gallagher ECD: Lindsay Brillson Wallnut is a curated selection of framed artwork with a revolutionary built-in hanging system ​(nails free!). Asked to launch the product, we visualized the ease-of-use with Wallnut art handlers who *magically* take the work out of artwork. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/bda0cb32b2fd60c4758f314b8e3508c0761b3844203c32e711f66bcc65bd8d7f/ezgif.com-gif-maker.gif" data-mid="239557364" border="0" src="https://freight.cargo.site/w/600/i/bda0cb32b2fd60c4758f314b8e3508c0761b3844203c32e711f66bcc65bd8d7f/ezgif.com-gif-maker.gif" /><img width="2000" height="2501" width_o="2000" height_o="2501" data-src="https://freight.cargo.site/t/original/i/d376a8d04c7d30a9299a08f266b6c63b09845666c45b57f5028ef9625f99d9c2/SHOT07_HOW_TO_LEVEL.jpg" data-mid="239557352" border="0" src="https://freight.cargo.site/w/1000/i/d376a8d04c7d30a9299a08f266b6c63b09845666c45b57f5028ef9625f99d9c2/SHOT07_HOW_TO_LEVEL.jpg" /><img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/640409b6e3270aa61939d6842ae82038e99120cb1db7b8edfff0bec48d701e04/system.gif" data-mid="239557345" border="0" src="https://freight.cargo.site/w/600/i/640409b6e3270aa61939d6842ae82038e99120cb1db7b8edfff0bec48d701e04/system.gif" /><img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f352dd7f4430046edc823e9b1454656b005510adbd72944278e50c723b5ef89e/SHOT10_ART_PROUD_4_crop.jpg" data-mid="239557356" border="0" src="https://freight.cargo.site/w/1000/i/f352dd7f4430046edc823e9b1454656b005510adbd72944278e50c723b5ef89e/SHOT10_ART_PROUD_4_crop.jpg" /><img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ec75303c20c2cc515a26d9c4d3169387ffe186704d41cd6b73f9a86dcbda2cd8/SHOT01_HOW_TO_REMOVALjpg.jpg" data-mid="239557353" border="0" 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data-src="https://freight.cargo.site/t/original/i/98bfc82a992de24153da209018828d0180e2a5cda0f82c477d5ef7280370b546/SHOT06_WHATS_IN_THE_BOX.jpg" data-mid="239557354" border="0" src="https://freight.cargo.site/w/1000/i/98bfc82a992de24153da209018828d0180e2a5cda0f82c477d5ef7280370b546/SHOT06_WHATS_IN_THE_BOX.jpg" /><img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/cf5584ea8192025d6e77fec0cf23af9de78c232106f419e250093d540673065b/measure-and-mark-op.gif" data-mid="239557346" border="0" src="https://freight.cargo.site/w/600/i/cf5584ea8192025d6e77fec0cf23af9de78c232106f419e250093d540673065b/measure-and-mark-op.gif" /><img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/9a491a989ff9192fab29331b7d1a3102ab59ea7dd68c1d6aba87d01d9b7a0b81/design-hero.gif" data-mid="239557342" border="0" 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data-src="https://freight.cargo.site/t/original/i/d81d1ab645ce074f5764bf65666c9fb4147f04be515b5dcd94055417c6819832/IMG_4093.jpeg" data-mid="239557362" border="0" src="https://freight.cargo.site/w/1000/i/d81d1ab645ce074f5764bf65666c9fb4147f04be515b5dcd94055417c6819832/IMG_4093.jpeg" /><img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cb6415cc7005ad8486072aaf350d6d232212d5fdcb11731cdb7a14504f69c118/IMG_3768.jpeg" data-mid="239557361" border="0" src="https://freight.cargo.site/w/1000/i/cb6415cc7005ad8486072aaf350d6d232212d5fdcb11731cdb7a14504f69c118/IMG_3768.jpeg" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/cf1456566b19656ca6aed27810ef06d748d45bfe23c430ebbdb8acee71034a97/hands.gif" data-mid="239557358" border="0" src="https://freight.cargo.site/w/600/i/cf1456566b19656ca6aed27810ef06d748d45bfe23c430ebbdb8acee71034a97/hands.gif" /><img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/c28c0faa0f662438021d8b69e4c144713dd9fc81d6c60126c2ba0fb225fc7194/image1.gif" data-mid="239557359" border="0" src="https://freight.cargo.site/w/720/i/c28c0faa0f662438021d8b69e4c144713dd9fc81d6c60126c2ba0fb225fc7194/image1.gif" /> https://dawndawndawn.com/Candy Fri, 05 Aug 2022 04:58:09 +0000 dawndawndawn https://dawndawndawn.com/Candy Candy︎BRAND IDENTITY ∗ PRODUCT LAUNCH Agency: Red Antler Role: ACD Art Director CD Copywriter: Jason Moran When the new NFT platform, Candy, came to us for their launch, we knew that the brand system needed to be as bold and obsessive as its NFTs (and its fans).With their official partnership with Major League Baseball, we leaned into their MLB baseball card NFTs and created a modular identity that could flex, adapt, and house other future venues for Candy’s art, music, and culture NFTs. <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/c5dd3c625c96e99457ef552fbd88ffbea40a9da4b808f6561bd7d81971025f58/Candy-3.gif" data-mid="239790200" border="0" src="https://freight.cargo.site/w/720/i/c5dd3c625c96e99457ef552fbd88ffbea40a9da4b808f6561bd7d81971025f58/Candy-3.gif" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/bbe4b4f5fce8acf9717b960cf9109542044eb49ba91595b21226a1c4ec94eb02/Candy-2.gif" data-mid="239790199" border="0" src="https://freight.cargo.site/w/720/i/bbe4b4f5fce8acf9717b960cf9109542044eb49ba91595b21226a1c4ec94eb02/Candy-2.gif" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/d31b1853c4ea9ab4416177cb4efac9669acfe43644eed949437a2299889001e4/Candy-1.gif" data-mid="239790198" border="0" src="https://freight.cargo.site/w/720/i/d31b1853c4ea9ab4416177cb4efac9669acfe43644eed949437a2299889001e4/Candy-1.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d091f6f260bf0381f1bc9e0d0d16d2b5545bb88eea045e859606e110d3a79c9c/Candy.gif" data-mid="239790922" border="0" src="https://freight.cargo.site/w/800/i/d091f6f260bf0381f1bc9e0d0d16d2b5545bb88eea045e859606e110d3a79c9c/Candy.gif" /> We launched Candy’s socials explaining the ease and joys of getting into the intersection of NFTs and MLB in stupid-simple infographics. <img width="2084" height="2605" width_o="2084" height_o="2605" data-src="https://freight.cargo.site/t/original/i/42996a32b9626ab2a5859023ac848c366d271a4401bd6149b17f8c854249da24/c-CDY--Facts-n-Stats-01.jpg" data-mid="149675851" border="0" src="https://freight.cargo.site/w/1000/i/42996a32b9626ab2a5859023ac848c366d271a4401bd6149b17f8c854249da24/c-CDY--Facts-n-Stats-01.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/3ec3bde073a012d4aa9cc3ce925b342c6643137ae657153e6242fffe3dc83217/NFTs-for-Rookies_COLLECTORS_1.gif" data-mid="149675940" border="0" src="https://freight.cargo.site/w/600/i/3ec3bde073a012d4aa9cc3ce925b342c6643137ae657153e6242fffe3dc83217/NFTs-for-Rookies_COLLECTORS_1.gif" /><img width="2084" height="2605" width_o="2084" height_o="2605" data-src="https://freight.cargo.site/t/original/i/1310b8d095fafd96c735a7d775db74b004ad3f2d7441d308cdac67d06ec6d7e3/c-CDY--Facts-n-Stats-06.jpg" data-mid="149675860" border="0" src="https://freight.cargo.site/w/1000/i/1310b8d095fafd96c735a7d775db74b004ad3f2d7441d308cdac67d06ec6d7e3/c-CDY--Facts-n-Stats-06.jpg" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/edfd42be5c331a7e50835852a6f771614a8c8f0399b619f9499ad9fdab6f0c5c/CDY--GRAPHS-04.jpg" data-mid="149676663" border="0" src="https://freight.cargo.site/w/1000/i/edfd42be5c331a7e50835852a6f771614a8c8f0399b619f9499ad9fdab6f0c5c/CDY--GRAPHS-04.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/9f0aec1e7615493232bf34eab999996576a73fbb994b223aee7ed02071bf1d91/NFTs-for-Rookies_BROAD_TARGET_1.gif" data-mid="149675938" border="0" src="https://freight.cargo.site/w/600/i/9f0aec1e7615493232bf34eab999996576a73fbb994b223aee7ed02071bf1d91/NFTs-for-Rookies_BROAD_TARGET_1.gif" /><img width="2087" height="2606" width_o="2087" height_o="2606" data-src="https://freight.cargo.site/t/original/i/c2f2cd3f1561899ed742470b3ba8e9e470da3aedb42b48beabfa8b7ccd4c9668/c-CDY--Facts-n-Stats-03.jpg" data-mid="149675855" border="0" src="https://freight.cargo.site/w/1000/i/c2f2cd3f1561899ed742470b3ba8e9e470da3aedb42b48beabfa8b7ccd4c9668/c-CDY--Facts-n-Stats-03.jpg" /> <img width="2087" height="2606" width_o="2087" height_o="2606" data-src="https://freight.cargo.site/t/original/i/fc56fbc79f338cbb623f508d5235a2c54ebe897e0e02871806dcb6580e56cb98/c-CDY--Facts-n-Stats-04.jpg" data-mid="149675857" border="0" src="https://freight.cargo.site/w/1000/i/fc56fbc79f338cbb623f508d5235a2c54ebe897e0e02871806dcb6580e56cb98/c-CDY--Facts-n-Stats-04.jpg" /> <img width="1002" height="1252" width_o="1002" height_o="1252" data-src="https://freight.cargo.site/t/original/i/9b68a7cf5f3f5cb6b96b11a46b0e33b4ce5baa362fb08f41cb5e40d4994b27e4/CDY--GRAPHS-06.jpg" data-mid="149676664" border="0" src="https://freight.cargo.site/w/1000/i/9b68a7cf5f3f5cb6b96b11a46b0e33b4ce5baa362fb08f41cb5e40d4994b27e4/CDY--GRAPHS-06.jpg" /> <img width="2084" height="2605" width_o="2084" height_o="2605" data-src="https://freight.cargo.site/t/original/i/1591f8d2218fc2cc4fa157c1039db4e9d07938d2a81d51dabc2ed204591dbb5a/c-CDY--Facts-n-Stats-05.jpg" data-mid="149675858" border="0" src="https://freight.cargo.site/w/1000/i/1591f8d2218fc2cc4fa157c1039db4e9d07938d2a81d51dabc2ed204591dbb5a/c-CDY--Facts-n-Stats-05.jpg" /><img width="1002" height="1252" width_o="1002" height_o="1252" data-src="https://freight.cargo.site/t/original/i/6d3db102cba5ecf7fff45f745d5f682d90ad72a63d14b67e4a5f0a8ba94d442a/CDY--GRAPHS-12.jpg" data-mid="149676667" border="0" src="https://freight.cargo.site/w/1000/i/6d3db102cba5ecf7fff45f745d5f682d90ad72a63d14b67e4a5f0a8ba94d442a/CDY--GRAPHS-12.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/58d5669aa4d9cfff432b28f8733ebd1bb9f99bfa0127f10f85f62ef7882c64eb/NFTs-for-Rookies_NFT_CHASERS_2.gif" data-mid="149675949" border="0" src="https://freight.cargo.site/w/600/i/58d5669aa4d9cfff432b28f8733ebd1bb9f99bfa0127f10f85f62ef7882c64eb/NFTs-for-Rookies_NFT_CHASERS_2.gif" /><img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/5b619490253f95d11d686da03d96be5d2fe24b5bb104ceb07bfcdecc6d4d40f7/CDY--GRAPHS-11.jpg" data-mid="149676658" border="0" src="https://freight.cargo.site/w/1000/i/5b619490253f95d11d686da03d96be5d2fe24b5bb104ceb07bfcdecc6d4d40f7/CDY--GRAPHS-11.jpg" /> https://dawndawndawn.com/Philo Sat, 17 Sep 2022 04:19:10 +0000 dawndawndawn https://dawndawndawn.com/Philo Philo︎Brand Campaign Agency: Red Antler Role: ACD Art Director AD: Monica Tan CW: Jack McCormick ECD: Lindsay Brillson Philo is a streaming service with a curated selection of live TV that answers our paralyzing problem of too many choices. What would it look like if we could watch TV the way it was meant to be watched, comfortably? Channeling comfort, we brought Philo’s comfort creatures to life.&nbsp; <img width="2000" height="1346" width_o="2000" height_o="1346" data-src="https://freight.cargo.site/t/original/i/58f8da221b0bc86c63decc2014a166cb0d8ca97a7383f354308e252d112fe327/rocks.jpg" data-mid="153217146" border="0" src="https://freight.cargo.site/w/1000/i/58f8da221b0bc86c63decc2014a166cb0d8ca97a7383f354308e252d112fe327/rocks.jpg" /> <img width="2000" height="1104" width_o="2000" height_o="1104" data-src="https://freight.cargo.site/t/original/i/038cc7f2d3f23826032aff422132e3f764c9b2f534ea44454c4dccb5cac40df1/brenda.jpg" data-mid="240274518" border="0" src="https://freight.cargo.site/w/1000/i/038cc7f2d3f23826032aff422132e3f764c9b2f534ea44454c4dccb5cac40df1/brenda.jpg" /> <img width="2000" height="1120" width_o="2000" height_o="1120" data-src="https://freight.cargo.site/t/original/i/587e02e748586a831e94657493398d32b78ab6b813159fd3f1560614b1844c7d/octo.jpg" data-mid="240274517" border="0" src="https://freight.cargo.site/w/1000/i/587e02e748586a831e94657493398d32b78ab6b813159fd3f1560614b1844c7d/octo.jpg" /> <img width="4551" height="3200" width_o="4551" height_o="3200" data-src="https://freight.cargo.site/t/original/i/cd5490acecc89cbf6bb6fc3dacc347e13edec860f65982b2aeb451c9bfa86ac4/Brenda-Horizontal.jpg" data-mid="153212885" border="0" src="https://freight.cargo.site/w/1000/i/cd5490acecc89cbf6bb6fc3dacc347e13edec860f65982b2aeb451c9bfa86ac4/Brenda-Horizontal.jpg" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/78b5feacc49a905c0faadb28fcd1da5e16f23eb01c55a5019dcaf022a5fedc41/Friend-Horizontal.jpg" data-mid="153212887" border="0" src="https://freight.cargo.site/w/1000/i/78b5feacc49a905c0faadb28fcd1da5e16f23eb01c55a5019dcaf022a5fedc41/Friend-Horizontal.jpg" /><img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a64189d0930c058a7ea1dddb1560729c12891edbc4e965d623f9a37006b6bd45/Rob-Horizontal.jpg" data-mid="153212888" border="0" src="https://freight.cargo.site/w/1000/i/a64189d0930c058a7ea1dddb1560729c12891edbc4e965d623f9a37006b6bd45/Rob-Horizontal.jpg" /> BTS<img width="1200" height="672" width_o="1200" height_o="672" data-src="https://freight.cargo.site/t/original/i/b99097fdd17372373e0e3a74a16358ff7f9d0dfd749138d34b2a5a7c6a56ea41/color-creatures.jpg" data-mid="153216596" border="0" src="https://freight.cargo.site/w/1000/i/b99097fdd17372373e0e3a74a16358ff7f9d0dfd749138d34b2a5a7c6a56ea41/color-creatures.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/fab18d1cc5a186d09d5b4f6b434861067a21461d03e0d65da02cfd8fd645e292/PHILO-56.jpg" data-mid="153213243" border="0" src="https://freight.cargo.site/w/1000/i/fab18d1cc5a186d09d5b4f6b434861067a21461d03e0d65da02cfd8fd645e292/PHILO-56.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/891d2e87c000ca17deb5def6817992343d50fdb36f5e1d08b8428250041e7f06/PHILO-12.jpg" data-mid="153213225" border="0" src="https://freight.cargo.site/w/1000/i/891d2e87c000ca17deb5def6817992343d50fdb36f5e1d08b8428250041e7f06/PHILO-12.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ec1ea8b5d38c25a9b21cf226510097e8de7131bc5bfa6344de8aa997d166bfec/PHILO-31.jpg" data-mid="153213230" border="0" src="https://freight.cargo.site/w/667/i/ec1ea8b5d38c25a9b21cf226510097e8de7131bc5bfa6344de8aa997d166bfec/PHILO-31.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ae0eabe2d1b6b26d8603b6987a8cceaa2da4897092c0cc2e88558460dc1c917e/IMG_5573.jpeg" data-mid="153213790" border="0" src="https://freight.cargo.site/w/1000/i/ae0eabe2d1b6b26d8603b6987a8cceaa2da4897092c0cc2e88558460dc1c917e/IMG_5573.jpeg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1b240891b597ee80deb21071bb9ad6eff1b6cbc62453efa4f79573017d7601dd/PHILO-44.jpg" data-mid="153213235" border="0" src="https://freight.cargo.site/w/667/i/1b240891b597ee80deb21071bb9ad6eff1b6cbc62453efa4f79573017d7601dd/PHILO-44.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/791425b4c0921b7f137dfd71a57f5e3d0e49ada9dabac48196e7c8abedb45862/PHILO-53.jpg" data-mid="153213241" border="0" src="https://freight.cargo.site/w/1000/i/791425b4c0921b7f137dfd71a57f5e3d0e49ada9dabac48196e7c8abedb45862/PHILO-53.jpg" /> <img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fd92a0978211057b930dfdab75bbae143deec8600764b86c39fb3eb7a4d4b8a2/PHILO-159.jpg" data-mid="153213255" border="0" src="https://freight.cargo.site/w/667/i/fd92a0978211057b930dfdab75bbae143deec8600764b86c39fb3eb7a4d4b8a2/PHILO-159.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/583ecdeda176e1ab9e36c8f03633aedbbeac977f11e072e8d2515f20fd851f8e/IMG_5661.jpeg" data-mid="153213797" border="0" src="https://freight.cargo.site/w/1000/i/583ecdeda176e1ab9e36c8f03633aedbbeac977f11e072e8d2515f20fd851f8e/IMG_5661.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/79fe3af57c54471f2fc07450484bbaafe5195c5d88e7eb86560df533acf14e93/IMG_5501.jpeg" data-mid="153213784" border="0" src="https://freight.cargo.site/w/1000/i/79fe3af57c54471f2fc07450484bbaafe5195c5d88e7eb86560df533acf14e93/IMG_5501.jpeg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/deaf79b44b0ccfc496ba6ecf53c5849e9954ead815c19c86667c09d9904ca5ee/ezgif.com-gif-maker-12.gif" data-mid="153215916" border="0" src="https://freight.cargo.site/w/600/i/deaf79b44b0ccfc496ba6ecf53c5849e9954ead815c19c86667c09d9904ca5ee/ezgif.com-gif-maker-12.gif" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f1c765c2e0d0ce94d7d55e1fbe6b5490e4c19a17b640639132883fce33c9b317/IMG_5744.jpeg" data-mid="153213801" border="0" src="https://freight.cargo.site/w/1000/i/f1c765c2e0d0ce94d7d55e1fbe6b5490e4c19a17b640639132883fce33c9b317/IMG_5744.jpeg" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/54f51aa697b30fcddb6f4034c12820c302344b77904b5a6bdecca9d1fcca97b1/ezgif.com-gif-maker-16.gif" data-mid="153215928" border="0" 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src="https://freight.cargo.site/w/1000/i/2ee05958773bc900ab355d0c4db6b3e945bb9ba00de274e64295e33559a458e3/IMG_5689.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/673783d13306c0f2e090af5348a39a23ec13d64f7a9735ebc0fbd1d99ed407dc/IMG_5524.jpeg" data-mid="153213786" border="0" src="https://freight.cargo.site/w/1000/i/673783d13306c0f2e090af5348a39a23ec13d64f7a9735ebc0fbd1d99ed407dc/IMG_5524.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/82d67073beb57eb124ec47022ecdb37775588bcee9507ae2cbe7a0301d9e21bd/IMG_5803.jpeg" data-mid="153213803" border="0" src="https://freight.cargo.site/w/1000/i/82d67073beb57eb124ec47022ecdb37775588bcee9507ae2cbe7a0301d9e21bd/IMG_5803.jpeg" /> https://dawndawndawn.com/Orajel-Training-Toothpaste Thu, 07 Jun 2018 06:40:44 +0000 dawndawndawn https://dawndawndawn.com/Orajel-Training-Toothpaste Orajel Training Toothpaste︎ BRANDING ∗ SOCIAL CAMPAIGN Agency: iCrossing&nbsp; Role: Senior Art Director CW: Ryan Cousins&nbsp; ECD: Fred Bonn Orajel understands that babies discover the world through their mouths. That’s why we’re reminding parents to start healthy habits early.&nbsp; Snackable Social Content To launch their social channels, we showed what household objects look like through the POV of babies. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/fb15705541dbd105c88d1c6855d162d412c23964183b1fcb2176552875bdaae8/SPAGHETTI.gif" data-mid="72669102" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/fb15705541dbd105c88d1c6855d162d412c23964183b1fcb2176552875bdaae8/SPAGHETTI.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ad6869af9a2b7210fca89e8aaf22a959e63310bb8bc474f06800fe8cb54b2ea3/ezgif.com-resize-6.gif" data-mid="72671410" border="0" src="https://freight.cargo.site/w/800/i/ad6869af9a2b7210fca89e8aaf22a959e63310bb8bc474f06800fe8cb54b2ea3/ezgif.com-resize-6.gif" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7f8a303fa1e18f845fcb835e8d61b05b3fb13dc8a6cd85d1369e35ac1464f766/HOTDOG-WO-END.gif" data-mid="72673602" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/7f8a303fa1e18f845fcb835e8d61b05b3fb13dc8a6cd85d1369e35ac1464f766/HOTDOG-WO-END.gif" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d87fbd9d23ab7d69cddd3e377592adf80250059adac61ed25061bacc75a4ecdb/ezgif.com-resize-5.gif" data-mid="72671238" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/d87fbd9d23ab7d69cddd3e377592adf80250059adac61ed25061bacc75a4ecdb/ezgif.com-resize-5.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f4991d8bf2e1e2f5522a9bd3a00e914142e9a88f2c3ec16c333c2f144c3fa71f/CAKE-WO-END.gif" data-mid="72674122" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/f4991d8bf2e1e2f5522a9bd3a00e914142e9a88f2c3ec16c333c2f144c3fa71f/CAKE-WO-END.gif" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/3ef5e83811e4268c32118c7ea6d3ac52debb8ed25f435ba43c612ccf592f62ff/SUNDAE-WO-END.gif" data-mid="72673072" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/3ef5e83811e4268c32118c7ea6d3ac52debb8ed25f435ba43c612ccf592f62ff/SUNDAE-WO-END.gif" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/bce6cece51cce0b5c542bf3efdedae8251bbc275c5443c50b6c933a4136a270b/CEREAL.gif" data-mid="72669992" border="0" src="https://freight.cargo.site/w/800/i/bce6cece51cce0b5c542bf3efdedae8251bbc275c5443c50b6c933a4136a270b/CEREAL.gif" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/96f47f6d677419273b6076f4bc5ff8de93ff511bf295eb6b733ba6b4712ebfaa/FRENCHFRIES-WO-ENDCARD.gif" data-mid="72672771" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/96f47f6d677419273b6076f4bc5ff8de93ff511bf295eb6b733ba6b4712ebfaa/FRENCHFRIES-WO-ENDCARD.gif" /> Facebook&nbsp; To drive click to sales, we followed the jouney of various objects from floor to mouth. <img width="1440" height="1008" width_o="1440" height_o="1008" data-src="https://freight.cargo.site/t/original/i/533ed42191e86cd57e2509971202ffd118fb94b64c24a3c396acf8bb439f439d/Orajel_UGC_Carousel2A.gif" data-mid="72704029" border="0" src="https://freight.cargo.site/w/1000/i/533ed42191e86cd57e2509971202ffd118fb94b64c24a3c396acf8bb439f439d/Orajel_UGC_Carousel2A.gif" /><img width="1440" height="1008" width_o="1440" height_o="1008" data-src="https://freight.cargo.site/t/original/i/9993cc6226cb6d24aa679121b5e46103a0947fa028f9ac0e876c84bc7fda93f6/Orajel_UGC_Carousel2B.gif" data-mid="72704008" border="0" src="https://freight.cargo.site/w/1000/i/9993cc6226cb6d24aa679121b5e46103a0947fa028f9ac0e876c84bc7fda93f6/Orajel_UGC_Carousel2B.gif" /><img width="1440" height="1008" width_o="1440" height_o="1008" data-src="https://freight.cargo.site/t/original/i/c87f12f3002a2f4003549db00b0c0e9072c2a7055434e8d9d0e75819c3b2710d/Orajel_UGC_Carousel2C.gif" data-mid="72704007" border="0" src="https://freight.cargo.site/w/1000/i/c87f12f3002a2f4003549db00b0c0e9072c2a7055434e8d9d0e75819c3b2710d/Orajel_UGC_Carousel2C.gif" /> UGC Social Content Orajel started the conversation with parents by highlighting what they could relate to best—children putting things in their mouths. Initial concept sketches&nbsp; <img width="2550" height="2550" width_o="2550" height_o="2550" data-src="https://freight.cargo.site/t/original/i/bd38be150832bddcd4bc3e23fbacb8872160cc07956335674c6e481f828be48e/sundae.jpg" data-mid="111975935" border="0" src="https://freight.cargo.site/w/1000/i/bd38be150832bddcd4bc3e23fbacb8872160cc07956335674c6e481f828be48e/sundae.jpg" /> <img width="2550" height="2550" width_o="2550" height_o="2550" data-src="https://freight.cargo.site/t/original/i/3c5b27bcb88f2b0699a55f4b7203c93a73678e93b3e48e52bc49f9b7ac63edff/bookbread.jpg" data-mid="111975943" border="0" src="https://freight.cargo.site/w/1000/i/3c5b27bcb88f2b0699a55f4b7203c93a73678e93b3e48e52bc49f9b7ac63edff/bookbread.jpg" /> <img width="2550" height="2550" width_o="2550" height_o="2550" data-src="https://freight.cargo.site/t/original/i/42b48b1f269620ebef4bef1921ca6ad5b60bf131dec79a02383cf6cb64fbad1a/mudcake.jpg" data-mid="111975940" border="0" 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