Abilify MyCite

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Product Launch, Print, Informationals
Agency: Naked Comms
Role: Art Director
ECD: Izzy DeBellis

We were tasked to launch Abilify MyCite, a smart system which helps keep track of medication taken by patients battling schizophrenia, bipolar disorder, and depression. The pill's sensor sends a signal to the patient’s wearable patch, which then transmits to the device on their smartphone. 

From Nest to FitBit, we know that when you see your own data for yourself, it’s a very powerful motivator. This campaign helps patients see how MyCite reduces uncertainty and visualizes results—their peaks, their valleys, their progress. Seeing is understanding.