Candy
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BRAND IDENTITY ∗ PRODUCT LAUNCH
Agency: Red Antler
Role: ACD Art Director
CD Copywriter: Jason Moran
When the new NFT platform, Candy, came to us for their launch, we knew that the brand system needed to be as bold and obsessive as its NFTs (and its fans).
With their official partnership with Major League Baseball, we leaned into their MLB baseball card NFTs and created a modular identity that could flex, adapt, and house other future venues for Candy’s art, music, and culture NFTs.
BRAND IDENTITY ∗ PRODUCT LAUNCH
Agency: Red Antler
Role: ACD Art Director
CD Copywriter: Jason Moran
When the new NFT platform, Candy, came to us for their launch, we knew that the brand system needed to be as bold and obsessive as its NFTs (and its fans).
With their official partnership with Major League Baseball, we leaned into their MLB baseball card NFTs and created a modular identity that could flex, adapt, and house other future venues for Candy’s art, music, and culture NFTs.
We launched Candy’s socials explaining the ease and joys of getting into the intersection of NFTs and MLB in stupid-simple infographics.
