Hinge

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Brand Campaign 
Agency: Red Antler
Role: ACD Art Director
ACD CW: Alex DiBucci
ECD: Lindsay Brillson

Hinge is the dating app designed to be deleted. When two people make a connection, our furry mascot dies a brutal death. When we were asked to refresh the work for Gen Z, we tapped three iconic TikTok creators to be the voices of the campaign.  Our team worked with our creators to react live and improvise reactions to each Hinge death, bringing a level of authenticity unmatched by a traditional script.