Orajel Training Toothpaste
︎
Branding, Social campaign
Agency: iCrossing
Role: Senior Art Director
CW: Ryan Cousins
ECD: Fred Bonn
Orajel understands that babies discover the world through their mouths. That’s why we’re reminding parents to start healthy habits early.
Branding, Social campaign
Agency: iCrossing
Role: Senior Art Director
CW: Ryan Cousins
ECD: Fred Bonn
Orajel understands that babies discover the world through their mouths. That’s why we’re reminding parents to start healthy habits early.
Snackable Social Content
To launch their social channels, we showed what household objects look like through the POV of babies.
To drive click to sales, we followed the jouney of various objects from floor to mouth.
UGC Social Content
Orajel started the conversation with parents by highlighting what they could relate to best—children putting things in their mouths.
Initial concept sketches
BTS
︎