Pinterest Predicts
︎B2B CAMPAIGN LAUNCH ∗ PRODUCT DESIGN ∗ CONTENT CREATORS
Client: Pinterest
Agency: Mojo Supermarket
Role: ACD Art Director
ACD CW: Alex DiBucci
GCD: Gianmaria Schonlieb
In a world oversaturated with trends, the word has started to lose its meaning. So when Pinterest asked us to launch Pinterest Predicts, their annual B2B trend report, we reimagined what a trend report could be.
Introducing Trend Drops, a report you could wear, touch, and experience. Built with some of the world’s biggest brands, it turned predictions into reality and helped drop them straight into culture.
12 creators. 8 brands. 20 original drops released over the course of one week. First come, first to serve 2025 looks.
Twenty-four limited-edition drops crafted with the pioneers of each trend.
We made it real and let the Internet try it on.
From a butter candelabra to sea witchery nail art, to a pufferfish bag inspired by the fisherman aesthetic—created by Beyoncé’s favorite bag maker.
Results
202M Impressions
+680% YoY Social Performance
$0 Media Buy
