lululemon
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_{B2B CAMPAIGN LAUNCH ∗ IN-STORE ∗ CONTENT CREATORS}

Client: lululmon
Agency: AKQA NY
Role: ACD Art Director
ACD CW: Alex DiBucci
GCD: Nina Mourin

From barre to brunch, lululemon leggings give you the comfort and confidence to fully get into the experience, whatever it is. We partnered with four Gen Z content creators with wildly different ways of moving through the world to showcase the fit and flexibility of lululemon. The global campaign modernized the 30-year-old brand and proves that its leggings stretch far beyond just yoga.

To show off the most iconic bottoms the brand has to offer, we worked with four creators to be our ambassadors to rep the shorts in their own way to bring their true selves to the sea of sameness that is the athleisure world.